Communication Analysis of Rubber Farmers in Riau Province, Indonesia

Communication is an essential part of the process development. Therefore, effective communication needed to achieve development goals. Rubber second largest commodity in Riau Province, after oil palm, and most rubber commodities are managed by independent farmers. Successful farming order increase income welfare However, these objectives. The objectives this study to; (1) describe internal external characteristics farmers; (2) analyze relationship between effectiveness Research was conducted two potential districts e.g Kuantan Singingi Regency Kampar Regency. Respondents were determined objective sampling random methods, with 143 farmers as respondents. results showed adequately supportive category; (education, number dependents, land area cosmopolitan area) (intensity enhancement, accuracy extension channels sources information) have a significant correlation efficacy correlated group interpersonal communication. In for farmer institutions (group communication), it necessary intensity extension, appropriate media information that easily accessible